You’ve probably heard about the power of content marketing to grow your business and establish yourself as an expert in your field, but you don’t know where to start. Or maybe you do, but the whole idea of coming up with enough content to keep your audience interested seems impossible. Fortunately, that’s where these 5 tips for choosing content marketing topics can help you out! These strategies will give you the inspiration and guidance you need to come up with content ideas that are both original and appealing to readers who are interested in your industry.
1) Think about what you want to offer your readers
What are you an expert in? What kind of content do your readers want to consume? Try keeping these questions in mind when choosing a topic. Once you have your topic, determine how much time you’ll be able to devote to writing and promoting it. If it’s more than one hour per week, consider whether you can build out a team to help manage other aspects of your business while working on content.
2) Have an idea behind each blog post headline
When writing content, know that your headline is crucial. It’s often what convinces people to click and learn more about your topic. When you write your headlines, always include a keyword or two. But don’t go overboard with it—headlines should be natural-sounding and catchy at the same time.
3) Understand your buyer personas
Marketers must understand their buyer personas to figure out what topics will engage them. Read their content and ask yourself: Do you relate? What do they value? How can you speak to these issues in your next piece of content? Understanding your target audience is essential before choosing a topic. After all, no one wants to buy from someone who doesn’t understand their needs.
4) Use your pain points
People don’t buy what you do, they buy why you do it. What pains do you solve and how? Make your pain points a primary focus of your content marketing. If potential customers are in a similar situation, then they will likely identify with your content as well. This makes them more likely to reach out to you directly with questions or comments. It also allows them to relate their stories with yours.
5) Don’t try too hard!
When choosing a topic, don’t overthink it. Just because you read about something interesting on TechCrunch or Entrepreneur doesn’t mean your audience will. Don’t worry too much about what your competitors are doing and what audiences might be trending at that moment. Instead, pick a topic based on who you are and what problems you can solve for your audience with your skills and experience.
The Bottom Line
One of the hardest parts of content marketing can be deciding on what topic to write about in the first place. You want something that will get readers interested and engaged, but you also want something that you are knowledgeable enough about to actually talk about intelligently and convincingly. The above five tips to help you determine which topics will hook your readers and keep them coming back for more!