It's no secret that marketing is one of the most important aspects of any business. After all, it's how you reach your customers and let them know what you have to offer. But the harsh truth is, despite putting in constant efforts into your marketing strategy, businesses fail to get customers, brand visibility or sales. That's when the concept of 'brave marketing' comes into the picture.

Brave Marketing was introduced by the entrepreneur, PR Manager Media expert and Founder of MH Enterprises, Matthius Hanna. It is a term used to describe a new way of marketing that is more effective and efficient. It's all about being bold, taking risks and trying new things. It works to attract, engage and retain customers by creating unique, compelling and consistent brand experiences.

Matthius Hanna laid his marketing roots in 2015 to market his own products in the coaching field. He started with an aim to drive offline sales to the online world and get better results. While he successfully bagged a lot of attention from his customers, thriving entrepreneurs and marketers from around the industry, he has also helped various businesses to convert their leads into loyal customers through 'Brave Marketing.' For years, Hanna has uncoded the challenges that entrepreneurs face at large and derived solutions to grow through strategically planned marketing approaches.

Create provocative goals

According to Matthius, "Provocation in advertising is always a risk." However, he also suggests leveraging this approach considering the wide usage of provocation in online media. While building his own coaching business, Matthius realized the importance of creating bold and strategic goals. Hanna strongly believes that if you want to achieve great things, you need to set your goals high. Whether it's acquiring new customers or increasing sales, aiming big and being bold can open up a world of possibilities for your business. He says, "Big goals give more courage, motivation and willpower than small ones that are easier to achieve."

Stop chasing the algorithm

In today's media-driven world, businesses are so caught up in trying to please the algorithm that they forget what's actually important - their customers. "This way of marketing is not only time-consuming but also very costly," explains Matthius. He suggests that businesses must focus on creating quality content that resonates with their audience instead of worrying about the algorithm. Quality content will not only earn you organic reach but will also convert more prospects into customers.

Communication is everything!

Companies that practice provocative advertising without addressing their brand goals, visibility and awareness often abandon their brand style. Matthius explains, "Strategic marketing includes the question of how a brand should be communicated to the outside world. One must adhere to the image and language style throughout the marketing process." A couple of years ago, Matthius experienced sharp growth in his business. He soon realized that he has been using a uniform message and communication tone that helped him achieve this success. So, regardless of the changes in the market or environment, a business should always stick to their brand's voice and communication tone for enjoying success. 

Go creative, but bravely

By drawing Matthius' previous experience, he suggests making a creative move, but boldly! According to him, strategic marketing seems to be a dry term, but it thrives on creative ideas and bold inspirations. Matthius learnt that customers behaved positively towards a brand when they felt inspired by it. Bold and creative approaches allow them to understand your business in a better way. He strongly believes, "there's no room for mediocre or controlled ideas when it comes to brave marketing."

Today, Matthius Hanna successfully helps businesses and marketers through MH Enterprises and solves their problems in customer acquisition. While he thrives on providing groundbreaking media work, he strives to deliver one belief globally, i.e "If you aim for the moon and you don't hit it, you'll still end up in the stars. Just have the courage to dream big!"