When you take advantage of the powerful features of social media networks, your email marketing activities would be hassle-free. When it comes to using Instagram, you would be better off. Instagram, as you might know, is the most common and widely used social media network, owing to its useful and creative features, especially for business marketers. It can help you to:

1. Create eye-catching and highly engaging email campaigns.
2. Be creative with the latest and most revolutionary drag and drop builder feature
3. Choose and use responsive models based on the marketing needs and objectives.
4. A/B checking the subject lines will ensure proven outcomes and enable you to obtain more specific and valuable data to make more educated and informed decisions.

You would be able to refine your marketing strategies if you consistently improve and email one at a time. You'll also know when the right time is to deliver your emails to customers because the most up-to-date algorithms will work it out for you. The advanced software, analytical reports, and data will assist you in increasing your email open rates by at least 5 to 15%!

Take advantage of latest software

Aside from hiring experienced social media marketers like Gramista, you can also invest in some of the best social media marketing tools to improve your results and make your marketing activities much easier. There are numerous resources and CRM software that can help you get more social brand interaction for little to no cost. Bitrix24 is one such tool that can operate equally well for Facebook pages and comments, as well as a variety of other platforms.

Influence of Artificial Intelligence (AI)

Since its inception, artificial intelligence has had a major impact on the knowledge and internet environment, especially in social media. In 2018, Artificial Intelligence had a huge impact on email marketing, making this already strong and successful mode of marketing even more important to remember. If you're new to AI and email marketing, you may not think of them together. Still, when it comes to combining social media and Instagram with email marketing strategies, AI plays a significant role for experienced marketers.

Integration

Only by combining email and social media can you reap the greatest benefits and make your social media marketing campaign as painless as possible. Since one is strong and the other is weak, it is important to do so. As a consequence, combining the two, also known as cross-promotion, would ensure that you create one channel that leads to others. You can cross-promote the platforms in a variety of ways, including organic social posts, paid social advertising, and promoting your lead magnets. This will increase your visibility, which will boost your chances of increasing your email subscriber list. All you have to do now is build a strategy for approaching your customers and establish a valuable lead magnet.