Age: 38
Company Name: FittHeroes
Position: CEO
Bio: After being chased through Cairo Airport by her family and escaping an unwanted engagement at the age of 19, Marleen Mour arrived in Australia with less than $200 to her name and a lifelong battle with obesity, binge eating, and self-loathing. Alone in Australia, she initially resorted to starving herself in an attempt to lose weight, only to realize that her self-disgust was driving her to abuse herself. Her struggle with over-restriction and meal skipping was compounded by her reliance on food to numb her emotions, leading to binge eating.
Recognizing that she had no idea how to love herself, Marleen embarked on a journey of personal development focused on understanding self-love and self-care. Over the following year, she transformed her relationship with her body and food, losing 49 kg (106 lbs) in the process. This journey inspired her to develop the industry-disrupting program, "Self Love for Permanent Weight Loss," aimed at helping women save the average 17 years spent dieting only to regain lost weight—often plus more.
Marleen's business has exceeded her expectations, helping hundreds of women each year with a remarkable 95% success rate and without the need for diets. By offering genetic testing for complete personalization and emphasizing self-love, FittHeroes provides women with a genuine solution for permanent weight loss.
The "Self Love for Permanent Weight Loss" program empowers women not only to reclaim those 17 years of their lives but also to live joyfully in bodies they adore. As obesity rates continue to rise and the diet industry profits over $70 billion annually, Marleen believes it’s time for the industry to reflect the reality of these statistics.
In 2021, Marleen was crowned Australia’s National Bikini Mama, just six months after giving birth, demonstrating that life doesn’t have to decline after children. She was also a finalist for the Australian Women’s Business Awards in Health Improvement Services and has been featured in the Australian Daily Telegraph as well as various podcasts, including "How to Not Get Sick and Die."
An accomplished author, Marleen has written two books: "The Power of Self Love for Permanent Weight Loss" and "Menopause Weight Drop: 3 Secrets to Losing 15-20 kg without Diets, Pills, or Calorie Counting." She hosts a weekly radio show, "Winning Life with Marleen," on CentralCoastRadio.com and is set to speak on "Self Love for Permanent Weight Loss" at the International Women’s Leadership Conference in March 2025 in Toronto.
Today, Marleen has turned her struggles with food and self-worth into a thriving business that not only facilitates permanent weight loss but also helps women heal from past hurts and enhance their identities through the CLEOPATRA program—the High Value Woman Program available once weight is no longer an issue.
Marleen has found the answer to permanent weight loss through self-love, spreading joy and fulfillment to thousands of women worldwide, from Australia to the United States, Canada, South Africa, and the UK. As a single mother who took significant risks to leave her country, family, and culture behind, she now enjoys a life filled with more properties, joy, and fulfillment than she could have imagined.
This is just the beginning of her movement to disrupt the diet industry, aiming for 95% of women to achieve permanent weight loss instead of regaining the weight they’ve lost—plus more.
Website URL: http://www.fittheroes.com/
Social Media URL
Instagram – https://www.instagram.com/marleen.mour/