LinkedIn claims to have800 million users in over 200 countries in 2021. It's where decision-makers,corporate executives, entrepreneurs, and employers come to network, collaborate,recruit, and share their thought leadership in a specific industry or field.
But most of the time,when someone is looking for a person, their LinkedIn profile often appears asthe first online link or one of the top five links on the first page ofresults? This simply implies that your LinkedIn profile page might be someone'sfirst and final impression of your personal brand – whether it's a potential client, mentor, investor, or friend.
Keep it updated
Keeping your LinkedInprofile is the most crucial and initial step. You must update everything onyour page because it should accurately reflect your brand today, not years ormonths ago.
So, you should changeyour profile photo to reflect who you are now. Use your brand color or get aprofessional headshot with a clean background. Include a photo for thebackground, as this can be a call to action, a list of services, or a link toyour website.
Your headline should beupdated because you can use it to tell people what you do, how you do it, and forwhom you do it, not just your job title.
Show yourself
It is possible toinclude a video in your profile image, as well as record an audio welcome foryour profile page. This allows someone to practically meet you, get a sense ofyour personality, and learn more about what they may anticipate from yourwebsite.
Featured posts
When you beginpublishing material on LinkedIn, you can designate some pieces as"featured," allowing them to appear on your profile page. If youpublish material that contains useful information or demonstrates your thoughtleadership, make it a featured post so that everybody who visits your page for the first time may see it.
Make use of the "about"section
You do not have to juststate your experience and qualifications. You should try to tell potentialvisitors more about yourself and use this opportunity to demonstrate how youoffer value and assist your desired audience.
Demonstrate your expertise
You may add supportingmedia assets to your LinkedIn experience. You can include anything that cangive social evidence of the work you've done during your experience, includingvideo, photos, podcast episodes, certificates, case studies, and presentations.
Newsletter
The option to build yourown subscription-based newsletter on LinkedIn is a fantastic and relatively newtool. Choose a target area and begin writing a weekly or monthly newsletter tosend to your current followers and subscribers. This also assists you ingaining thought leadership and being found by other platform users.
Suggestions
LinkedIn makes it simpleto request suggestions from other LinkedIn users who have worked with you.Begin by contacting previous clients who had a positive experience working withyou and asking for a reference. It is, after all, a community; therefore, youshould also make suggestions.