In a world where brands are born, reimagined, and catapulted to fame at the speed of a tweet, a select group of daring entrepreneurs are rewriting the rules of influence and strategy. Reshaping Brands: 5 Experts Leading Corporate and Influencer Success in Media Strategy invites you into the minds of five pioneers who are transforming the way brands connect with audiences, engage authentically, and ultimately, thrive. These visionary creators don’t just follow the trends—they forge them, blending corporate savvy with creative ingenuity to breathe new life into brand storytelling. From igniting viral campaigns to setting the gold standard for brand-influencer partnerships, these innovators are reshaping the future of influence, one strategic move at a time.

Tera Carissa Hodges

Tera Carissa Hodges is a certified women's life coach and empowerment speaker renowned for her impactful work in personal development. As a verifiable seven-figure earner, Tera has been featured in prominent publications such as Essence, Yahoo Finance, and Hype Magazine. She has served as a keynote speaker at prestigious events sponsored by Mercedes Benz and JP Morgan and recently moderated a panel at the 79th United Nations General Assembly.

Her empowerment greeting card line, created in collaboration with Culture Greetings, is available at Walgreens, featuring messages designed to inspire and uplift. A dedicated philanthropist, Tera has funded fresh water projects in Nigeria and Zimbabwe and regularly supports charitable causes.

As an advocate for women, she created Success Bullying, a trademarked initiative that supports successful women facing jealousy and criticism. In addition to her coaching and speaking, Tera authored I AM: A Little One’s Guide To Affirmations, available by donation only, aimed at nurturing children's self-esteem. Through her media group, LR, Tera helps individuals and brands redefine their narratives using faith-based principles.

Laila Faridoon

Laila advises individuals and corporates worldwide in their transformation journeys with her strong mix of business and technology skills; she has an extensive work experience in corporate, project & digital management. She is the founder & CEO of Looking Forward Consultancy, specializing in personal/business transformation. As a business advisor and a public speaker, she uses her deep expertise in organizational management to help organizations transform and grow based on her own applied strategies and models.

As a career coach, she uses her consulting and spiritual skills to guide individuals in building careers based on her own applied techniques and principles, which she authored in her two books (Build Your Career) and (Looking Forward to the Bright side). She is a big advocate for Women in STEM through her different roles and endeavours. She was chosen in 2019 as an ambassador of a goodwill by the League of Arab Organizations.

She has left an incredible mark of difference in the field of corporate and Project Management in EMEA region, in addition to her contributions in many best seller’s books. Ms. Faridoon has received several awards, the latest being the Middle East Woman Leader in Corporate Management Excellence.

Nada Mesqui

Nada Mesqui, Embodied Leadership Coach and founder of Raindrop Movement. Nada’s Raindrop Movement ™ is a combination of mindset coaching, integrative somatic therapy and free movement, all packaged together in a seamless 60-minute embodiment practice. Working as an executive leadership coach for over a decade, she has witnessed hundreds of successful female leaders struggle with self-belief and self-confidence even when their track record tells a different story.

As a leader and entrepreneur herself, she experienced those same challenges repeatedly. Until one day, she understood: “for us women to feel confident and trusting in our own power, we need to feel deeply connected to our own Feminine. Yet, to be a functioning leader in today’s world, we need to be grounded, centered and connected to our Masculine.”

This is why Raindrop Movement ™ was born; for women to remember their true essence and learn specific tools to embody & integrate both their DRIVE and their FLOW. To help women find that balance of yin (feminine) and yang (masculine) because that balance brings a sense of safety in our body and helps us step out of surviving and into thriving. Nada wants all women to feel safe enough to take on more space in their families, communities and organizations. And this safety begins in our bodies.

Karen Groom

As the founder and CEO of Groom & Associates, one of Canada’s leading staffing firms, Karen Groom’s success as an entrepreneur has been widely recognized. Founded in 1996, female-led Groom & Associates has grown from a small business to a national agency. The recruitment firm has served hundreds of Canadian companies in the STEM sectors, and works with local and national partners.

For Karen, being adaptable and forward-thinking is critical for being a successful leader. She attributes the growth of the company to their commitment to understanding evolving workplace trends in order to best serve clients. With over 30 years of experience in human resources and recruiting, Karen will tell you that staying up-to-date with current trends is essential. Karen also acts as a mentor for other female entrepreneurs. She was a President of Community Shares, and today, is a member of the Capital Campaign the for Teresa Dellar Palliative Care Residence.

Morgan Spindler

Morgan Spindler 

helps brands create business changes needed to grow and retain customers. Morgan is currently the Customer Lifecycle Marketing Manager at the lifestyle brand Terez. Her comprehensive experience in retention, growth, and analytical marketing at Ralph Lauren, The Greenwich Retail Group, and currently at Terez have all fueled her passion for Marketing.

She has a proven track record of driving cost-efficient acquisition, improving retention, and increasing customer lifetime value while tailoring messaging to each customer group across marketing touchpoints. In Morgan’s free time, she bakes delicious treats. Morgan founded Morganic Bakeshop in 2020. Baking with her grandmother, Nana, at the young age of 3 instilled the love of baking and what would become the seed of Morganic Bakeshop. While she always loved Nana’s treats, she knew the recipes would need to be altered to meet a healthy lifestyle.

Morganic Bakeshop offers nutritious, unprocessed snacks in five flavors. Using biodegradable packaging, the brand benefits people’s health and saves the environment. Morganic Bakeshop can be found online at www.morganicbakeshop.com

Final Thoughts

As the digital landscape continues to morph and surprise, these five entrepreneurs show us that true brand success isn’t about keeping pace with the trends—it’s about crafting them. Their visionary journeys reveal how bold strategy, fearless innovation, and authentic connection can propel brands into uncharted territory, turning audiences into communities and consumers into believers. As they blend the worlds of business and creativity, these leaders remind us that the future of branding lies not in following a formula, but in creating one. Their work is a testament to the limitless potential of what’s possible when ambition meets authenticity—and for brands willing to dream big, they offer a thrilling roadmap to success.