Mattresses have become a cultural phenomenon thanks to the rise ofe-commerce. Nearly 200 internet mattress companies exist, and several havejoined the market with the intention of disrupting it.  

Mattresses have become a cultural phenomenon thanks to the rise ofe-commerce. Nearly 200 internet mattress companies exist, and several havejoined the market with the intention of disrupting it. Puffy CEO ArthurAndreasyan, on the other hand, had a different purpose in mind: to shake up thebusiness with high-end products that are affordable to everyone. 

Puffy was founded in 2016 and debuted in 2017 with the goal of revolutionizingsleep wellness in the United States. Puffy's proprietary Cooling Cloudtechnology, which feels like resting on a cloud, sets it apart from itscompetitors. 

Andreasyan and his product development team spent many hours testingand retesting various mattress foam materials and formulae in order to buildthe perfect mattress. But Puffy's devotion to providing high-quality comfortand better sleep paid off: the brand is now regarded as one of the best-ratedmattresses available online. 

Simplifying a new concept 

“What would it feel like to sleep on a bed of clouds?” Andreasyanthought as he peered out the window on a flight to LA. The concept for thePuffy Mattress sprang to life in an instant. 

Andreasyan, a dedicated digital marketer, was watching the mattresssector and noticing a shift in consumer behaviour. He saw the industry'spotential for what it was: an opportunity to improve the lives of countlessAmericans by delivering high-quality sleep solutions. 

The concept of buying a mattress online was still relatively newwhen Puffy joined the market in 2017. However, the experience of purchasing amattress in a store was flawed. 

Shopping for a new mattress was a pain before the rise ofdirect-to-consumer mattress companies, with variable pricing, complicatedbranding options, and commission-based salesmen. Top mattress manufacturersbecame entangled in lawsuits and bankruptcy filings as the popularity of bed-in-a-boxcompanies grew, further confusing shoppers. 

Andreasyan set three focus themes to drive all product advancementsto simplify the process of buying for a mattress online: highlight the sense ofsleeping on a cloud, luxury comfort, and body support. 

“Simplifying our value offer sets us apart in an industry whereterms like ‘sleep science' and ‘sleep technology' can be perplexing tocustomers who just want a better night's sleep,” Andreasyan added. “We believein open and honest communication so that the quality of our products and theexperience of our brand may speak for themselves.” 

Product development that is centered on the needs of the customer 

Unlike major retail firms, direct-to-consumer mattress brands likePuffy have succeeded due to a greater focus on client pleasure. 

Andreasyan, on the other hand, believed there was a better approachto give better sleep, and it all started with creating a customer-centricjourney and support system. Andreasyan and the Puffy product development teamget in touch with clients before, during, and after they make a purchase. Puffyvalues every client interaction, according to Andreasyan, and this attention to detail and humanized approach is what sets the e-commerce business distinct. 

He said, "There are a lot of products on the market thatpromise wonderful rest." “We're in this business because we've doneextensive study into what good and supporting sleep should feel like. We wantto make items that people are proud to put their money into.” Puffy CEO Arthur Andreasyan, on the other hand, had a different purpose in mind: to shake up thebusiness with high-end products that are affordable to everyone. 

Puffy was founded in 2016 and debuted in 2017 with the goal of revolutionizingsleep wellness in the United States. Puffy's proprietary Cooling Cloudtechnology, which feels like resting on a cloud, sets it apart from itscompetitors. 

Andreasyan and his product development team spent many hours testingand retesting various mattress foam materials and formulae in order to buildthe perfect mattress. But Puffy's devotion to providing high-quality comfortand better sleep paid off: the brand is now regarded as one of the best-ratedmattresses available online. 

Simplifying a new concept 

“What would it feel like to sleep on a bed of clouds?” Andreasyanthought as he peered out the window on a flight to LA. The concept for thePuffy Mattress sprang to life in an instant. 

Andreasyan, a dedicated digital marketer, was watching the mattresssector and noticing a shift in consumer behaviour. He saw the industry'spotential for what it was: an opportunity to improve the lives of countlessAmericans by delivering high-quality sleep solutions. 

The concept of buying a mattress online was still relatively newwhen Puffy joined the market in 2017. However, the experience of purchasing amattress in a store was flawed. 

Shopping for a new mattress was a pain before the rise ofdirect-to-consumer mattress companies, with variable pricing, complicatedbranding options, and commission-based salesmen. Top mattress manufacturersbecame entangled in lawsuits and bankruptcy filings as the popularity of bed-in-a-boxcompanies grew, further confusing shoppers. 

Andreasyan set three focus themes to drive all product advancementsto simplify the process of buying for a mattress online: highlight the sense ofsleeping on a cloud, luxury comfort, and body support. 

“Simplifying our value offer sets us apart in an industry whereterms like ‘sleep science' and ‘sleep technology' can be perplexing tocustomers who just want a better night's sleep,” Andreasyan added. “We believein open and honest communication so that the quality of our products and theexperience of our brand may speak for themselves.” 

Product development that is centered on the needs of the customer 

Unlike major retail firms, direct-to-consumer mattress brands likePuffy have succeeded due to a greater focus on client pleasure. 

Andreasyan, on the other hand, believed there was a better approachto give better sleep, and it all started with creating a customer-centricjourney and support system. Andreasyan and the Puffy product development teamget in touch with clients before, during, and after they make a purchase. Puffyvalues every client interaction, according to Andreasyan, and this attention todetail and humanized approach is what sets the e-commerce business distinct. 

He said, "There are a lot of products on the market thatpromise wonderful rest." “We're in this business because we've doneextensive study into what good and supporting sleep should feel like. We wantto make items that people are proud to put their money into.”